Enhancements give seat holders greater control over targeting audiences by location

Right Media has enhanced its geotargeting capabilities, providing seat holders with greater choice, specificity and flexibility when targeting audiences by location for their campaigns.

Seat holders can now book campaigns by city and regional (county) levels from an expanded list of cities and countries. In addition, custom geographical areas can also be created by specifying postal codes in the U.S., Canada, France, Spain, Italy, Germany, Taiwan and Australia, with more countries to be added later. Seat holders in the U.K. and Taiwan can also target by U.K. broadcast regions and Taiwan Yahoo! media market areas.

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Yahoo! Media Network, partner panel and “hack” contest wrap-up event

Yahoo's Robertson Barrett and Mickie Rosen (r) share Yahoo! Media Network's strategy at the global partner summit.

Content is king in digital media. and at the 2011 Yahoo! Global Partner Summit in New York City, where content emerged as the critical component to building engagement, traffic growth and a quality consumer experience.

The Premier Digital Media Company

The day began with a look at Yahoo!’s media network, which reaches nearly 675 million people around the world each month, or about 50% of the global online audience. Yahoo! media properties held the top spot in 11 online categories for July, including news, sports, finance and entertainment.

These metrics show more than Yahoo’s scale, said Mickie Rosen, senior vice president, Yahoo! Media Network. “It means consumers view our content as valuable and trusted,” she said. “And it means we can reach almost any consumer in almost any frame of mind in the course of a day or a week.”

But scale isn’t everything in media, said Rosen. Her team is focused on building strong, standalone media brands that will win “customer mindshare and advertiser mindshare.”

Rosen’s team plans to do that in five ways: building a strong lineup of editorial properties; developing more original content; increasing video across the Yahoo! network; continuing to market around major news and entertainment events; and creating personalized experiences for consumers.

Partners help create much of Yahoo!’s content, she said, such as the five Web-only videos that Yahoo! and ABC recently created to memorialize 9/11. She also announced the launch of a new video-based online property in partnership with Major League Baseball called Full Count.

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Over 300 business partners from 15 countries attend

ABC News President Ben Sherwood delivers a keynote presentation at the 2011 Yahoo! Global Partner Summit

Innovative technology with a human touch. That Yahoo! guideline popped up throughout the opening day of Yahoo!’s 2011 Global Partner Summit in New York City, which attracted more than 300 business partners from 15 countries.

“Yahoo! is the premier digital media company for advertisers and consumers,” said Ross Levinsohn, Yahoo! executive vice president for the Americas, “… and that means delivering premium content that’s personalized for our nearly 700 million users.

“The closer we can get to serving an individual, one-on-one, personalized experience to every one of those consumers, the better.” 

 Yahoo! already leverages its personalization technologies to serve 13 million unique homepages every day, said Levinsohn, based on user preferences. 

 Partners were given demos of several new and developing products with enhanced personalization to deliver content and ads that users want, including:

 IntoNow: More than 70% of people watch TV while also on the Web. The IntoNow app can identify what you’re watching and send relevant content and ads to you. Launched five months ago, IntoNow has over 20 million subscribers in the U.S

 Livestand: An interactive, personalized platform designed specifically for tablets and to suit tablet-users preferences. Livestand users will be able to create their own digital “newsstands.”

Other highlights included:

• Levinsohn shot down rumors in the press saying Yahoo! would sell the right Media Exchange: “Right Media Exchange is critical to where we’re headed in the future. With 300,000 active buyers and sellers in 90 countries, and more than 9 billion ad impressions a day, the reach it provides us is unmatched.  We will continue to invest in it and innovate with it. RMX gives us an incredible platform to participate in the change happening in the marketplace now.”

(More highlights after the jump)

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