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	<title>rightmediablog.com Blog</title>
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		<title>Right Media Slashes Time to Launch and Manage Campaigns and Publishers</title>
		<link>http://www.rightmediablog.com/blog/2012/02/09/right-media-slashes-time-to-launch-and-manage-campaigns-and-publishers/</link>
		<comments>http://www.rightmediablog.com/blog/2012/02/09/right-media-slashes-time-to-launch-and-manage-campaigns-and-publishers/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 17:24:44 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Data Providers]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Right Media News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6199</guid>
		<description><![CDATA[Software and infrastructure changes cut wait times from two hours to 30-45 minutes
Over the last six months, Right Media has continually demonstrated its commitment to improving the exchange with new and enhanced features, including new mobile and geotargeting capabilities, enhanced rich media and audience segmentation offerings, plus new seller controls that expanded real-time bidding across [...]]]></description>
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		<title>AOL Chooses Right Media Exchange as Display Advertising Platform for Ad Agreement</title>
		<link>http://www.rightmediablog.com/blog/2012/02/03/aol-chooses-right-media-exchange-as-display-advertising-platform-for-ad-agreement/</link>
		<comments>http://www.rightmediablog.com/blog/2012/02/03/aol-chooses-right-media-exchange-as-display-advertising-platform-for-ad-agreement/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 13:55:38 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Right Media News]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6182</guid>
		<description><![CDATA[AOL has chosen Right Media Exchange as the platform to provide real-time access to AOL inventory as part of the display advertising agreement among AOL, Yahoo! and Microsoft announced last November.  The inventory that AOL makes available under the agreement will be surfaced through Right Media Exchange across the U.S. and Canada.
“We have had a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Right Media Partner Profile: TLV Media</title>
		<link>http://www.rightmediablog.com/blog/2012/01/23/right-media-partner-profile-tlv-media/</link>
		<comments>http://www.rightmediablog.com/blog/2012/01/23/right-media-partner-profile-tlv-media/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 15:43:48 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Right Media News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6161</guid>
		<description><![CDATA[TLV Media’s Ohad Gliksman talks about using optimization technology to boost campaign performance
This is the second in our series of profiles on Right Media seatholders&#8212;who they are, what they do, and their views on today’s digital marketplace.
Founded in 2007, TLV Media built an industry-leading optimization platform that helps agencies, networks, advertisers and publishers maximize the performance [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Brian Silver Named New Head of Right Media</title>
		<link>http://www.rightmediablog.com/blog/2012/01/09/brian-silver-named-new-head-of-right-media/</link>
		<comments>http://www.rightmediablog.com/blog/2012/01/09/brian-silver-named-new-head-of-right-media/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 00:37:05 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6150</guid>
		<description><![CDATA[New chief brings deep knowledge of digital advertising and platforms business
Brian Silver, formerly president and CEO of Travora Media, has joined Yahoo! as vice president, Ad Platforms for the Americas, where he takes over as the new head of Right Media Exchange&#8212;the  industry’s leading global display advertising exchange, handling 11 billion impressions a day.  
In his [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sequential Advertising Can Help Cure Ad Blindness</title>
		<link>http://www.rightmediablog.com/blog/2012/01/04/sequential-advertising-can-help-cure-ad-blindness/</link>
		<comments>http://www.rightmediablog.com/blog/2012/01/04/sequential-advertising-can-help-cure-ad-blindness/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 17:18:08 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Right Media Exchange]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6138</guid>
		<description><![CDATA[Part of an ongoing series of tips and features for Right Media Exchange members
Delivering the same ad to the same person again and again is more likely to cause ad blindness than to close a sale. On the other hand, delivering a series of ads that showcase a variety of your products or tell an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Right Media Looks Back at 2011 with 5 Key Stats and 7 Top Stories</title>
		<link>http://www.rightmediablog.com/blog/2011/12/21/right-media-looks-back-at-2011-with-5-key-stats-and-7-top-stories/</link>
		<comments>http://www.rightmediablog.com/blog/2011/12/21/right-media-looks-back-at-2011-with-5-key-stats-and-7-top-stories/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 15:00:16 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Audience Sharing]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Right Media News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6107</guid>
		<description><![CDATA[Recapping a year filled with growth, progress and new directions
This is our last blog post for 2011, so it’s a perfect time to look back at the year and see how far we’ve come.
It’s been a year filled with change and progress in so many areas; to put it all into perspective, we offer five [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Query String Targeting Matches Inventory with Audiences</title>
		<link>http://www.rightmediablog.com/blog/2011/12/14/query-string-targeting-matches-inventory-with-audiences/</link>
		<comments>http://www.rightmediablog.com/blog/2011/12/14/query-string-targeting-matches-inventory-with-audiences/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 19:14:56 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Audience Sharing]]></category>
		<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6076</guid>
		<description><![CDATA[Part of an ongoing series of tips and features for Right Media Exchange members
In our ongoing quest to help seatholders put the right ads in front of the right people, Right Media offers another valuable technique&#8212;query string targeting.
Query strings can be used to add specific targeting information to ad tags. That information can include age, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interclick + Yahoo! = Major Benefits for Advertisers and Publishers</title>
		<link>http://www.rightmediablog.com/blog/2011/12/14/interclick-yahoo-major-benefits-for-advertisers-and-publishers/</link>
		<comments>http://www.rightmediablog.com/blog/2011/12/14/interclick-yahoo-major-benefits-for-advertisers-and-publishers/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 17:26:33 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6082</guid>
		<description><![CDATA[Interclick acquisition closes; Yahoo&#8217;s Seth Dallaire outlines what that means and what’s ahead
On November 1, Yahoo! announced its intention to acquire interclick, a technology company that provides innovative audience-targeting solutions for data-driven advertising. Today I’m proud to announce that the acquisition has closed, and interclick is officially part of Yahoo!
This acquisition underscores our focus on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Message from the Right Media Team</title>
		<link>http://www.rightmediablog.com/blog/2011/12/07/a-message-from-the-right-media-team/</link>
		<comments>http://www.rightmediablog.com/blog/2011/12/07/a-message-from-the-right-media-team/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 15:13:32 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6069</guid>
		<description><![CDATA[We’re growing, evolving and sticking to our core principles
With new members joining Right Media Exchange (RMX) and so much change in our industry, we want to take a moment to reemphasize Right Media’s values and principles.  
Right Media was built on the principles of fairness, openness, transparency and efficiency, and those principles continue to guide us. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Right Media Feature Protects Publishers from Serving Blanks</title>
		<link>http://www.rightmediablog.com/blog/2011/11/29/right-media-feature-protects-publishers-from-serving-blanks/</link>
		<comments>http://www.rightmediablog.com/blog/2011/11/29/right-media-feature-protects-publishers-from-serving-blanks/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 17:29:40 +0000</pubDate>
		<dc:creator>Wohlfarth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=6063</guid>
		<description><![CDATA[Part of an ongoing series of tips and features for Right Media Exchange members
One of the last things publishers want to see on their Web pages is a blank white space where an ad is supposed to be. Well, Right Media has you covered with a feature that can automatically serve a public service announcement [...]]]></description>
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		<slash:comments>0</slash:comments>
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