<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>rightmediablog.com Blog</title>
	<atom:link href="http://www.rightmediablog.com/blog/index.php/feed" rel="self" type="application/rss+xml" />
	<link>http://www.rightmediablog.com/blog</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Fri, 12 Mar 2010 06:28:51 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The New Real-Time Bidding</title>
		<link>http://www.rightmediablog.com/blog/2010/03/12/the-new-real-time-bidding/</link>
		<comments>http://www.rightmediablog.com/blog/2010/03/12/the-new-real-time-bidding/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 06:28:51 +0000</pubDate>
		<dc:creator>Bill Wise</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4998</guid>
		<description><![CDATA[There’s an article in today’s New York Times about real-time bidding that includes Yahoo!&#8217;s Right Media.
We are really excited about the momentum we’re seeing in the real-time bidding space.  Right Media was the first marketplace to offer real-time bidding (RTB) in our own marketplace over five years ago (see the story we posted on this [...]]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2010/03/12/the-new-real-time-bidding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Road Ahead for Right Media</title>
		<link>http://www.rightmediablog.com/blog/2010/02/12/theroadahead/</link>
		<comments>http://www.rightmediablog.com/blog/2010/02/12/theroadahead/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 15:52:48 +0000</pubDate>
		<dc:creator>The Team</dc:creator>
				<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Right Media News]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4704</guid>
		<description><![CDATA[In the coming weeks, we will further define how the Right Media ecosystem is evolving.]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2010/02/12/theroadahead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Right Media is Open for Premium Business</title>
		<link>http://www.rightmediablog.com/blog/2009/12/03/right-media-is-open-for-premium-business/</link>
		<comments>http://www.rightmediablog.com/blog/2009/12/03/right-media-is-open-for-premium-business/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 18:18:41 +0000</pubDate>
		<dc:creator>Right Media</dc:creator>
				<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Right Media News]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4672</guid>
		<description><![CDATA[Earlier this week, we announced that Right Media will discontinue supporting the Direct Media Exchange (DMX) – our self-serve platform for small publishers looking to monetize their sites.]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2009/12/03/right-media-is-open-for-premium-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Right Media Takes Steps to Extend its Lead in the Ad Exchange Marketplace</title>
		<link>http://www.rightmediablog.com/blog/2009/11/16/right-media-takes-steps-to-extend-its-lead-in-the-ad-exchange-marketplace/</link>
		<comments>http://www.rightmediablog.com/blog/2009/11/16/right-media-takes-steps-to-extend-its-lead-in-the-ad-exchange-marketplace/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:43:37 +0000</pubDate>
		<dc:creator>Bill Wise</dc:creator>
				<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Right Media News]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4662</guid>
		<description><![CDATA[We have always been, and continue to be, an entrepreneurial group here at Right Media:  We continually challenge the norm.   We push each other to iterate and innovate&#8211; if not through code then through creative solutions.  We challenge, learn, and evolve with our top customers.  In fact, we challenge each other so much I urge people [...]]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2009/11/16/right-media-takes-steps-to-extend-its-lead-in-the-ad-exchange-marketplace/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Closer Look at Online Data</title>
		<link>http://www.rightmediablog.com/blog/2009/11/10/a-closer-look-at-online-data/</link>
		<comments>http://www.rightmediablog.com/blog/2009/11/10/a-closer-look-at-online-data/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 19:50:25 +0000</pubDate>
		<dc:creator>Right Media</dc:creator>
				<category><![CDATA[Data Providers]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Right Media Exchange]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4655</guid>
		<description><![CDATA[Right Media clients talk shop, spot trends 
Everyone knows how powerful online data can be &#8211; but not everyone agrees on exactly how to use it. That was the focus of a panel I moderated as part of the Right Media Forum last week.
The panel, &#8220;The Power of Online Data, Today and Tomorrow,&#8221; looked at [...]]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2009/11/10/a-closer-look-at-online-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Balancing Act For Ad Exchanges</title>
		<link>http://www.rightmediablog.com/blog/2009/11/03/balancing-act-for-ad-exchanges/</link>
		<comments>http://www.rightmediablog.com/blog/2009/11/03/balancing-act-for-ad-exchanges/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 22:22:22 +0000</pubDate>
		<dc:creator>Right Media</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4651</guid>
		<description><![CDATA[Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression.]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2009/11/03/balancing-act-for-ad-exchanges/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search, Meet Display. Display, Meet Search</title>
		<link>http://www.rightmediablog.com/blog/2009/10/08/search-meet-display/</link>
		<comments>http://www.rightmediablog.com/blog/2009/10/08/search-meet-display/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:19:50 +0000</pubDate>
		<dc:creator>Right Media</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4647</guid>
		<description><![CDATA[An SMX East panel yields research and strategy for combining search with display
For the online community, today marked another step forward in understanding how to service multiple products for advertisers. At the Search Marketing Expo East conference, our own Megan Pagliuca, Director of Professional Services, participated in a panel discussion with the clever name &#8220;Search [...]]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2009/10/08/search-meet-display/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sleeping With the Frenemy</title>
		<link>http://www.rightmediablog.com/blog/2009/09/23/sleeping-with-the-frenemy/</link>
		<comments>http://www.rightmediablog.com/blog/2009/09/23/sleeping-with-the-frenemy/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 22:10:04 +0000</pubDate>
		<dc:creator>Right Media</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4641</guid>
		<description><![CDATA[Video: Yahoo!'s Bill Wise on working with ad networks]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2009/09/23/sleeping-with-the-frenemy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Right Media, Right Conference</title>
		<link>http://www.rightmediablog.com/blog/2009/09/21/right-media-right-conference/</link>
		<comments>http://www.rightmediablog.com/blog/2009/09/21/right-media-right-conference/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 08:45:25 +0000</pubDate>
		<dc:creator>Right Media</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4633</guid>
		<description><![CDATA[Follow Right Media and Yahoo! at Advertising Week
LIVE NOW!
Right Media and Yahoo! are on the scene at Advertising Week in New York&#8217;s Times Square right now.  To follow events as they happen, check out: Yahoo! AdBuzz on Twitter.
Ad Week&#8212;that Rolls Royce of advertising confabs&#8212;kicks off next Monday, September 21 in Times Square, New York City. Combining [...]]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2009/09/21/right-media-right-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Open Season for Ad Exchanges</title>
		<link>http://www.rightmediablog.com/blog/2009/09/18/its-open-season-for-ad-exchanges/</link>
		<comments>http://www.rightmediablog.com/blog/2009/09/18/its-open-season-for-ad-exchanges/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 01:16:16 +0000</pubDate>
		<dc:creator>Right Media</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Right Media Exchange]]></category>
		<category><![CDATA[Right Media News]]></category>

		<guid isPermaLink="false">http://www.rightmediablog.com/blog/?p=4622</guid>
		<description><![CDATA[Open Will Win Over Closed
The following is an excerpt of an AdExchanger.com article by Frank Weishaupt, Yahoo! VP of North American Marketplaces. For the full article, click here.
One reason I love this business is that it’s always evolving. Change is essential to success in online advertising…especially when it comes to ad exchanges.
As the needs of ad networks, [...]]]></description>
		<wfw:commentRss>http://www.rightmediablog.com/blog/2009/09/18/its-open-season-for-ad-exchanges/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
