Software and infrastructure changes cut wait times from two hours to 30-45 minutes
Over the last six months, Right Media has continually demonstrated its commitment to improving the exchange with new and enhanced features, including new mobile and geotargeting capabilities, enhanced rich media and audience segmentation offerings, plus new seller controls that expanded real-time bidding across Right Media Exchange.
Now here’s the latest improvement–a significant cut in the time it takes to launch, manage and take down campaigns and publishers on the exchange. How significant? A year ago, actions like that could take two hours to go live; today, they take between 30 and 45 minutes.
This means that virtually anything that seatholders want to do that affects campaigns and publishers—from launching them to changing creatives or targeting to shutting them down—can now be done significantly faster than a year ago.
Achieving that level of improved speed wasn’t easy on a heavily-trafficked global exchange like Right Media Exchange. When the Right Media team began this improvement project, the exchange was handling about eight billion transactions a day—and growing fast.
