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Right Media Slashes Time to Launch and Manage Campaigns and Publishers

Thursday, February 9th, 2012

Software and infrastructure changes cut wait times from two hours to 30-45 minutes

Over the last six months, Right Media has continually demonstrated its commitment to improving the exchange with new and enhanced features, including new mobile and geotargeting capabilities, enhanced rich media and audience segmentation offerings, plus new seller controls that expanded real-time bidding across Right Media Exchange.

Now here’s the latest improvement–a significant cut in the time it takes to launch, manage and take down campaigns and publishers on the exchange. How significant? A year ago, actions like that could take two hours to go live; today, they take between 30 and 45 minutes.

This means that virtually anything that seatholders want to do that affects campaigns and publishers—from launching them to changing creatives or targeting to shutting them down—can now be done significantly faster than a year ago.  

Achieving that level of improved speed wasn’t easy on a heavily-trafficked global exchange like Right Media Exchange. When the Right Media team began this improvement project, the exchange was handling about eight billion transactions a day—and growing fast.

(more…)

Posted in Advertisers, Agencies, Data Providers, Publishers, Right Media Exchange, Right Media News, Uncategorized | No Comments »



AOL Chooses Right Media Exchange as Display Advertising Platform for Ad Agreement

Friday, February 3rd, 2012

AOL has chosen Right Media Exchange as the platform to provide real-time access to AOL inventory as part of the display advertising agreement among AOL, Yahoo! and Microsoft announced last November.  The inventory that AOL makes available under the agreement will be surfaced through Right Media Exchange across the U.S. and Canada.

“We have had a long-term partnership with Yahoo! and Right Media, and are excited to continue this partnership through this agreement,” said David Jacobs, Senior Vice President, Advertising.com, in today’s joint announcement with Yahoo!. “The agreement provides for Advertising.com to continue to access AOL inventory for our existing advertisers while providing increased competition through additional demand sources.”

“AOL’s selection validates Right Media’s commitment to building a premium marketplace on a global scale,” said Brian Silver, head of Right Media and Yahoo! VP, Ad Platforms for the Americas.

 The agreement allows AOL, Yahoo! and Microsoft to offer each other’s premium non-guaranteed display inventory to their respective advertising customers. It was created to help streamline the media-buying process and provide more premium inventory and greater reach to the companies’ advertisers.

 — The Right Media Team

Posted in Advertisers, Agencies, Publishers, Right Media Exchange, Right Media News | No Comments »



Right Media Partner Profile: TLV Media

Monday, January 23rd, 2012

TLV Media’s Ohad Gliksman talks about using optimization technology to boost campaign performance

This is the second in our series of profiles on Right Media seatholders—who they are, what they do, and their views on today’s digital marketplace.

Ohad Gliksman, TLV Media

Founded in 2007, TLV Media built an industry-leading optimization platform that helps agencies, networks, advertisers and publishers maximize the performance of their online display advertising campaigns.

TLV is growing fast, reaching 300% annual growth each of the last three years. Today it manages about 15 billion impressions a month (mostly on Right Media Exchange), with more than 10,000 campaigns running at any given time. The 20-person company handles 20% of its campaigns with only two managers; the rest are managed by advertisers using the self-service interface of TLV’s platform. Based in Tel Aviv, TLV does 40% of its business in EMEA, 40% in the U.S. and 20% in other regions, led by Latin America.

The Right Media Blog spoke with Ohad Gliksman, co-founder and CEO of TLV Media, about the company’s technology, strategy and relationship with Right Media.

(more…)

Posted in Advertisers, Agencies, Publishers, Right Media News, Technology | 1 Comment »



Sequential Advertising Can Help Cure Ad Blindness

Wednesday, January 4th, 2012

Part of an ongoing series of tips and features for Right Media Exchange members

Delivering the same ad to the same person again and again is more likely to cause ad blindness than to close a sale. On the other hand, delivering a series of ads that showcase a variety of your products or tell an ongoing story about your offerings is a technique that can get your ads noticed and increase engagement.

Sequential advertising, or storyboarding, is a fairly common technique in guaranteed display ad marketplaces, but one that’s not typically associated with exchange environments. But Right Media Exchange isn’t typical. Read on to learn more about how you can start running sequential ads on RMX.

(more…)

Posted in Advertisers, Agencies, Publishers, Right Media Exchange | No Comments »



Right Media Looks Back at 2011 with 5 Key Stats and 7 Top Stories

Wednesday, December 21st, 2011

Recapping a year filled with growth, progress and new directions

This is our last blog post for 2011, so it’s a perfect time to look back at the year and see how far we’ve come.

It’s been a year filled with change and progress in so many areas; to put it all into perspective, we offer five significant statistics and the top seven Right Media Blog stories for the year.

Right Media: 2011 by the numbers

  • 90+ markets around the world where RMX is the leading exchange
  • 270,000+ buyers and sellers on RMX—an increase of 15% year over year
  • 10 billion impressions hosted on RMX every day—up 20% year over year
  • 14 billion transactions on RMX every day—up 35% year over year
  • 30%-50% acceleration in campaign activation resulting from network investments

The top seven Right Media Blog stories of 2011:

New Servers and Software: Last May, we completed the deployment of new servers and softwaredesigned to cut ad-loading time by 30% to 50% and accelerate campaign delivery for our seatholders.

New Seller Controls Expand RTB across RMX: In July, we rolled out new features that give sellers more control over managing their data, pricing and inventory, and expanded real-time bidding (RTB) across the exchange.

(more…)

Posted in Advertisers, Agencies, Audience Sharing, Publishers, Right Media Exchange, Right Media News, Technology, Uncategorized | 1 Comment »



Query String Targeting Matches Inventory with Audiences

Wednesday, December 14th, 2011

Part of an ongoing series of tips and features for Right Media Exchange members

In our ongoing quest to help seatholders put the right ads in front of the right people, Right Media offers another valuable technique—query string targeting.

Query strings can be used to add specific targeting information to ad tags. That information can include age, gender,  zip codes, Web page context—just about anything that defines an audience.

Here’s how it works:  Publishers set up an ad tag and pass a query string into it, and advertisers can target that query string. This approach works best when buyers and sellers work together to match the right inventory and audience.

Query string targeting can be a win-win for partners. It allows publishers to package their inventory in different ways, and advertisers can bid more efficiently on the audiences they want to reach.

We’ve seen creative and effective applications of query string targeting on the exchange, such as page takeovers. Still, we think there’s plenty of untapped potential for this approach on RMX. If you’d like to start leveraging query string targeting, please read on.  (more…)

Posted in Ad Networks, Advertisers, Agencies, Audience Sharing, Right Media Exchange, Technology, Uncategorized | No Comments »



Right Media Forum: Highlights from the Display Advertising Industry Panel

Tuesday, November 22nd, 2011

Experts give views on budgets, metrics, creative canvas and more

A highlight of the Right Media Forum, held Nov. 7 in New York City, was the Display Advertising Industry Panel, which featured industry experts from the demand and supply sides who answered a wide range of questions posed by the moderator, James Heckman, Yahoo! SVP Strategy and Emerging Business.

Quentin George, IPG Mediabrands

The panelists were:

  • Quentin George, Chief Innovations Officer, IPG Mediabrands
  • David Jacobs, SVP Publisher Services, Advertising.com
  • Josh Jacobs, President, Accuen
  • Hardeep Bindra, VP and Co-Lead, Right Media

Here are some of the topics covered and insights shared in the 45-minute discussion.

Shifting budgets in digital marketing

Advertising budgets are shifting as greater emphasis is put on audience targeting, said Heckman. He then asked the panel, is this trend going to continue until no ad is served or funded without a targeting element?

Right Media is clearly seeing a movement from impression-based buying to audience-based buying, said Hardeep Bindra of Right Media. “I definitely think it’s a growing trend, it’s here to stay, and it’s starting to define how budgets get allocated long term,” he said.

(more…)

Posted in Ad Networks, Advertisers, Agencies, Data Providers, Demand-Side Platforms, Publishers, Right Media Exchange, Right Media News, Uncategorized | No Comments »



5 Questions for Brian Prilick of Harrenmedia

Tuesday, November 15th, 2011

Leading Latin American network leverages data, technology with Right Media

In Latin America, many online services networks serve both the supply and demand sides and slug it out in a fiercely competitive market. How did Harrenmedia, one of Latin America’s leading online services networks, break out of the pack? Credit goes to innovative technology, a data-driven strategy, and a closer partnership with Right Media.

Last year, for example, Harrenmedia launched Sniper, a tool that analyzes behavioral and semantic data on the exchange to quickly create specific audience segments. Sniper’s ability to analyze Spanish-language content is unique in the Latin American market, and helps Harrenmedia place its customers’ content in the right locations for the right audiences.

A seatholder since 2008, Harrenmedia has doubled its business on RMX over the last 18 months. It’s also emerged as a leader, innovator and force to reckon with, placing over 10 billion impressions a month, attracting over 330 million unique users, and working with more than 1,000 RMX publishers.

The Right Media Blog spoke with Brian Prilick, co-founder and managing partner of Harrenmedia, about the company’s market, strategy and evolving relationship with Right Media.

(more…)

Posted in Ad Networks, Advertisers, Agencies, Data Providers, Publishers, Right Media Exchange, Right Media News, Technology, Uncategorized | 1 Comment »



Yahoo!, Microsoft and AOL Announce Advertising Agreements

Tuesday, November 8th, 2011

Agreements allows three media powers to buy and sell each other’s inventory

Yahoo!, AOL and Microsoft today announced agreements to offer each other’s premium non-reserved online display inventory to their respective advertising customers.  By early 2012, Yahoo!, Microsoft, and AOL expect to have the opportunity to access each other’s non-reserved inventory to achieve the benefits of scale and efficiency.

“We’re thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective and more effortless way to access true premium inventory and formats,” says Ross Levinsohn, Yahoo! EVP of the Americas. “There has a been a significant shift in how inventory is bought and sold, and we’re now 100% focused on controlling our own destiny, working directly with marketers and agencies and driving better returns for our advertising partners.”

The announcement underscores Yahoo!’s commitment to growth and innovation in the performance display advertising space. To read the full story, please go to the Yahoo Advertising Blog.

Posted in Ad Networks, Advertisers, Agencies, Data Providers, Demand-Side Platforms, Publishers, Right Media Exchange, Right Media News | No Comments »



Right Media Enhances Capabilities for Rich Media Display Ads

Thursday, November 3rd, 2011

Part of an ongoing series of tips and features for Right Media Exchange members

Like an NFL receiver celebrating a touchdown, an ad that bursts out of its borders and romps across the page definitely wants to be noticed. Expandable ads do grab your attention, but they’re more than flashy. In a PointRoll study, expandables outperformed static ads in every category, including search, brand engagement and site visitations. How’s that for substance?

Seatholders have long been able to run expandables and other rich media ads on Right Media Exchange (RMX). Today, Right Media announces enhanced capabilities designed to make running them easier and safer.

A key enhancement is a unique safety feature called a SAFEE wrapper, with allows seatholders to display expandables in a container that helps protect the publisher’s content from the possibility of malicious code being downloaded during the ad-serving process.

SAFEE is designed to help improve ad security while minimizing impact on advertisers, and to help protect and maintain revenue for RMX partners. To learn more about this and other key enhancements for expandables, please read on.

(more…)

Posted in Ad Networks, Advertisers, Agencies, Demand-Side Platforms, Publishers, Right Media Exchange, Right Media News, Technology, Uncategorized | 1 Comment »



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