New chief brings deep knowledge of digital advertising and platforms business
Brian Silver, formerly president and CEO of Travora Media, has joined Yahoo! as vice president, Ad Platforms for the Americas, where he takes over as the new head of Right Media Exchange—the industry’s leading global display advertising exchange, handling 11 billion impressions a day.
In his new post, Silver will report to Yahoo!’s Joel Jones, vice president, Americas Ad Marketplaces. “Brian is a seasoned digital advertising executive and brings deep domain knowledge of the platforms business,” said Jones. “Beyond the resume, Brian is also a great person and leader.”
At Travora Media (formerly Travel Ad Network), Silver played a key role in developing and growing its vertical advertising network. Prior to joining Travora, Silver held chief operating officer positions at NetCash and Did-It Search Marketing, and served as a general manager and vice president at IAC Advertising Solutions.
Visit the Right Media Blog in the coming weeks for more information on Brian Silver.
—The Right Media team