Earlier this week, we announced that Right Media will discontinue supporting the Direct Media Exchange (DMX) – our self-serve platform for small publishers looking to monetize their sites.  The DMX site will serve ads through January 31st and DMX participants can access their reports through March 1st.

This was a strategic business decision and it was made after careful consideration of our business model.  We believe that the future of the Right Media Exchange lies in the premium marketplace and we have spent the second of half of 2009 paving the way for what we anticipate will be a very exciting 2010.

We welcome the opportunity to share how we can help our clients and potential partners leverage the Exchange to enhance their businesses.  I encourage existing Right Media clients to reach out to their account manager or directly to me so that we can craft a specific strategy for your business.  If you are not currently a client, we would like to explore how we may work together in the future.  Potential partners may contact Steven Woolway at stevenw@yahoo-inc.com.

We’re looking forward to sharing our success with you in the coming months.

Stephanie Dorman
Senior Director, Client Services and Operations
skane@yahoo-inc.com