Video: Yahoo!’s Bill Wise on working with ad networks
Bill Wise, Yahoo! VP of platforms, spoke this week in an OMMA Global panel at Advertising Week about the relationship between ad networks, advertisers and publishers. Bill made the point in the panel that many publishers simply don’t know how to work with ad networks properly, or know which ad networks are best for them. Bill explains that point—and talks about Yahoo!’s new swagger—in this video.