Follow Right Media and Yahoo! at Advertising Week
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Right Media and Yahoo! are on the scene at Advertising Week in New York’s Times Square right now. To follow events as they happen, check out: Yahoo! AdBuzz on Twitter.
Ad Week—that Rolls Royce of advertising confabs—kicks off next Monday, September 21 in Times Square, New York City. Combining several events, including the Internet Advertising Bureau’s MIXX Conference and Expo, OMMA Global and the ANA Agency/Client Forum, presenters at Ad Week will tackle the most pressing issues facing today’s digital advertiser.
Naturally, Right Media and Yahoo! will be there to offer news, insight and context.
First, look for some big news from Elisa Steele, Yahoo’s EVP and chief marketing officer. In her keynote address at IAB MIXX (Tuesday, September 22 at 9:45 a.m.) Elisa will discuss what’s new at Yahoo! (and there’s lots of it) and where the company—and where digital media in general—is headed.
Next, look for Bill Wise—he’s Yahoo!’s head of display platforms and Right Media’s VP and general manager of Global Exchange—who will be on a panel with the catchy title, “Sleeping with the Frenemy: Ad Nets vs. Web and Mobile Publishing.” During the panel, which happens down the street from MIXX at OMMA Global the same day at 11:45 a.m. (you might have to run if you can’t hitch a ride), Bill and his fellow panelists will provide valuable insights on how ad networks can and must work for small and medium-sized publishers.
And, of course, there will be tons of parties, galas, awards ceremonies and other assorted brouhaha all week. Can’t make it? Follow the action here and on Yahoo! Ad Buzz via Twitter.
For more details, check out the post over at the Yahoo! Search Marketing blog.