Come see Yahoo!’s panels at OMMA Ad Nets in Los Angeles­

If you’re an Angeleno in the world of advertising, it’s easy to feel left out. Most of the conferences tend to be in New York City because that’s where the agencies are, and although it’s great to get to New York, sometimes it’s nice to go to something around the corner. So, if you’re on the West Coast, you should come visit us at the OMMA Ad Nets conference next week in Los Angeles on July 28.

OMMA Ad Nets take place as the world is changing for ad networks, with pressure on advertising prices, the continued rise of exchanges, and the move of agencies into the ad network business. The conference is meant to help ad networks—and the publishers, agencies, and networks who use them—navigate the new environment.

Yahoo!’s Josh Jacobs, our VP and GM of advertising technology, will take part in a panel that raises a familiar question: “Can’t Premium Publishers and Ad Networks Just Get Along?” The panel will explore the notion that even though publishers and networks have sometime clashed in the last year, they still depend upon each other for revenue and inventory. Josh and his fellow panelists will look at how the relationship between publishers and advertisers has evolved, and the ways they’re attempting to resolve channel conflict.

If you’re hungry for knowledge and food (sorry, couldn’t resist), then you should check out the Lunch & Learn session Yahoo! is sponsoring, The Next Generation of Display Solutions. Holly Bowyer, director of marketing, will talk about two of our new display solutions, Smart Ads and Search Retargeting. Both of them bring increased relevance, and may change your conception of what display advertising can do for you.

—The Team