Capitalize on our expertise with Yahoo! Professional Services

Before I joined Yahoo’s Professional Services team, I told my mom about the job. Her exact words: ‘Professional Services?’ It sounds. Illegal. Not the case. I guarantee that while I’ve seen the team push the limits of possibility when it comes to yield management, I’ve yet to witness any illicit activity. Moms of the world, rest assured.

I must admit the term Professional Services is elusive. Wiki it, and see what you come up with: Professional services are infrequent, technical, or unique functions performed by independent contractors or consultants whose occupation is the rendering of such services. Infrequent—really? Then why am I working 20 hours a day?

So let me attempt to provide some color around the incredible team of kick-ass professionals we’ve assembled at Yahoo!, and named (sorry, Mom) Professional Services.

Our experience is now yours
Yahoo! hasn’t talked much about our Professional Services, but starting this week you’ll start hearing more from us about them. Our Professional Services team works with the first and the largest exchange in the world, which conducts 8 billion transactions a day, and that all adds up to a lot of experience that can benefit you.

What can Yahoo! Professional Services do for you? We can give you the guidance and tools to fine-tune your advertising strategy. If you’re a search agency, you can work with us to start offering display. If you’re a publisher who’s been leaving money on the table, we can help you pick it up. We engage our partners in every aspect of their online advertising business, and offer services including customized technology solutions, outsourced business processes and strategic consulting services.

What we do for you
We help you move to the Right Media Exchange, of course, but that takes more than just a technology change. We work with you in three areas:

Design: Before we get technology involved, we work with you to understand your needs and design a solution specifically for you. We worked with one publisher that sold just 35% of its inventory and suffered dropping CPMs. We tailored a solution for them that used Right Media technology and our professional services to give them the ability to have their salesforce sell performance products, to build valuable user populations, and to extend their business with a display network strategy. With our recommendations, their $300,000 quarterly revenue gap turned into $1.4 million in new business.

Deployment: The heart of our services is getting publishers, agencies, and networks running on the Right Media Exchange. We help participants adopt the technology, and then we show them how to take advantage of it. For example, we train sales forces about the different pricing types on the Right Media Exchange, and then we help them turn that pricing knowledge into a revenue optimization strategy.

Consulting: We work with companies to help transform their advertising models. For example, we may help a search marketing agency move into a brand new ad business by working with them to build a display practice. We help both agencies and publishers build media trading practices that can bring significant increases in margin.

Visit our Professional Services website to learn about the good things we have going on. That means you, too, Mom.

—Rachel White, Director of Professional Services

This entry was posted on Tuesday, June 16th, 2009 at 1:01 pm and is filed under Ad Networks, Right Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.