So, you've got a shop and you sell…let's say coffee.

Hey, let's say it's in Brooklyn, New York. And well, you never really know what people think of your coffee. They could be grinning and dribbling as they bite into that yummy danish along with sips of the organic roasted Arabica blend…and you can guess that they’re telling you the truth to your face when they talk to you. If you could only have some way to read their mind, overhear their conversations.
But it's hard with coffee.

Easier with the web, though: click and mortar , baby.

In the web world, we have forums.

(Ok–coffee forums exist ,too, but there’s a significantly larger and older group of web-related talking going on. And if you don't believe me, do a search on Google Trends –I dare you. See, I told you so.)

So, here’s a few tidbits we’ve heard recently from a forum that serves the more agnostic online advertising niches. These members aren't converted yet to the RMX Direct for Publisher’s approach or the RMX paradigm per se, but we’re watching:

Example:

The question posed (shortened and paraphrased):
Can somebody recommend a good CPM network for my site–I run 120×600 ads…I get a lot of page views. [fill-in-the-blank non-RMX Direct network] didn't accept my site…is there one that will? Help me!

Some of the answers back to him from his compadres–no RMX Direct charlatans here, people…just web publishers who are getting it:

Web person A:
“What you should do is for your defaults, sign up for the Right Media Direct beta thing [vp-he meant Right Media Exchange Direct]. That way you can get the best possible rates from Yield Manager networks, I’ve consistently averaged over .09 CPM and ensure no wasted ads.”

Web person B:
“…I would try out RMX-Direct as well as that lets you be part of 6 [vp-actually 8 networks in RMX Direct--and there are more in line to join] networks combined at the moment (including CPX).”

Pat McCarthy actually found it and sent the link to us in an email with the simple subject line: “forum people are getting it”.

You know what? They are.

We actually have our own ‘members only’ internal forum for RMX Direct for Publishers users–we post items from them on our blog here at times. They like us but they are demanding–so we appease them readily because they are the OKYAKUSAMA. One conversation recently went back and forth about CPM, other advertisers, etc. Then, while we usually go in and make a post to clarify things, a heroic ‘Steve H’ posted a defense of us. It really changed the mood of the thread and people backed-down a bit. This quote kind of speaks to how it ended as of Thursday afternoon of last week:

“Everything I am making with RMXD is gravy.,
‘Steve H’ -RMX Direct Forums

Now, people cherish their opinions and they passionately back them–the roots of the web are democratic, right? So when we’ve got total strangers starting to talk about us –and they’re doing this on a forum, well…we blush. And we feel cherished as well.

The end of our RMX Direct for Publishers beta is almost over (well, actually we have a date, but we can't make it public yet. It's in sight, though, and we’re all chomping at the bit to open the flood gates to all those healthy websites out there who want to join).

We’re giving out free coffee: goooood coffee from the looks of it.
So, check it out before you’re all verklempt and have to wait in line like a schvitzin shmendrek. And we won't want to hear your kvetshing since we told you so… talk amongst yourselves.

And go here to get a beta invite. Oi.

This entry was posted on Friday, September 15th, 2006 at 12:39 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.