What is Media Guard?
Media Guard is Right Media Exchange’s ad creative classification and regulation system.

How does Media Guard Work?
When a creative is uploaded or updated in the Right Media Exchange, it goes through a series of tests before it can run across the marketplace. First, the automated creative tester runs 10 tests to detect the technical attributes of a creative. Some of those tests are run through international proxy servers to imitate users outside of the US. If any malicious activity is detected, the creative is flagged and the advertiser notified. Otherwise, the creative is passed on to two human auditors who then classify the content and offer of the creative.

What does this mean for Advertisers?
Creating a uniform classification standard aligns all buyers and sellers in the Exchange. Advertisers will expand their reach as publishers ease their broad restrictions and ban ad types more granularly. See Media Guard for Advertisers.

What does this mean for Publishers?
Publishers will now have more granular control over what types of ads their users see on their site. See Media Guard for Publishers.

How can I participate?
All Right Media Exchange users are benefiting from the automated testing that catches malicious activity. Media Guard’s content classification is currently in beta. If you’d like to find out more about being a beta client, contact your account manager. See Media Guard Creative Tag List.

This entry was posted on Wednesday, August 30th, 2006 at 12:00 am and is filed under Media Guard. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.